Strategy, systems, and craft — across enterprise and consumer platforms for Fortune 500 companies.
The Home Depot · Enterprise Platform
Flagship Selling App
Identified that multiple disconnected selling systems were limiting order size and fulfillment options. Built the case and roadmap to consolidate store, online, and special order products into a single platform — leading to larger orders, broader fulfillment options, and a clearer picture of customer intent across channels.
StrategyEnterprise UXRoadmapping
The Home Depot · AI/ML · Pricing
Real-Time Ordering & AI/ML Pricing Systems
Designed two distinct decision systems: a real-time pricing engine that evaluated customer and cart context to surface the right price at the right moment — building trust and long-term value — and an inventory decision engine that automated resolutions for straightforward problems and guided users through a structured wizard for complex ones, improving in-stock position and supporting inventory turn goals.
AI/MLTransactional UXWorkflow Design
The Home Depot · Merchandising
Private Label Product Launch Platform
Redesigned the launch process around clear tollgates, timelines, and SLAs — so merchandising, vendor, and compliance deadlines were visible and enforced by the system rather than chased manually. The result was faster, more accurate launches and a stronger catalog of available products across the store network.
Workflow DesignMerchandisingOperations
The Home Depot · CX Strategy
Enterprise CX & Service Transformation
Mapped friction points across retail supply chain and service platforms, then forced a harder question: effort versus impact. That framework kept the team focused on the right problems rather than the loudest ones. One example: research showed that automating inventory forecasts and transfers would deliver far more value than a visually impressive weather map — even if the latter was more obvious to stakeholders. We built the thing that mattered.
CX StrategyJourney MappingService Design
The Home Depot · Design Systems
Enterprise Design Systems & Libraries
Built scalable UX component systems and accessibility standards across multiple platforms. The real value wasn't consistency — it was focus. When designers and engineers stopped debating pixels and patterns, the conversation shifted to process and problem solving. The system freed the team to spend their energy on the decisions that actually mattered.
Design SystemsAccessibilityGovernance
The Home Depot · Research
Research & Experimentation Frameworks
Built a shared process that gave product, engineering, and UX a common language and clear expectations at every stage — from kickoff through design, delivery, and iteration. Everyone knew what UX would do, when, and why. That clarity turned research from a question mark on the schedule into a trusted input to decisions.
Research OpsExperimentationData-driven Design
The Home Depot · Leadership
Cross-Functional Leadership & Mentorship
Shifted the team's identity from delivery executors to strategic partners — through mentorship that built both craft and business fluency. The internship program became a repeatable pipeline: structured to develop hard skills, soft skills, and relationships, and connected to local schools and bootcamps so we always had emerging talent ready as needs changed. Several interns converted to full-time roles. More importantly, the team got better.
People LeadershipMentorshipOrg Design
The Home Depot · AI & Data
AI & Data-Driven Design Practice
Used AI to rapidly generate multiple design directions — card vs. accordion vs. multi-page flows, for example — grounded in established patterns and best practices. The speed wasn't the point; getting options in front of real users faster was. That compressed the feedback loop and let the team make better decisions earlier, before opinions hardened into assumptions.
AI/MLPrototypingOptimization
IHG · Booking Platform
Attribute-Based Booking Platform
What started as a straightforward replacement of a legacy green-screen app became something more consequential. We identified that letting hotels price individual room attributes — and letting guests book by those attributes — would increase revenue for properties and meaningful choice for travelers. That insight reframed the entire product direction.
0→1 ProductBooking UXRevenue Management
IHG · Loyalty · Mobile
Global Reservation & Loyalty Platforms
Connected guest reservation history, loyalty status, and preferences across booking and hotel management systems — giving staff the context to deliver meaningfully personalized service. The goal wasn't just a unified platform; it was making sure the right information reached the right person at the right moment to elevate the experience for every guest, especially high-value loyalty members.
Loyalty UXCross-platformEnterprise
IHG · Mobile · Gamification
Mobile Loyalty & Upsell Experiences
Personalized, gamified mobile loyalty apps for iOS and Android — driving engagement through notifications, upsell flows, and personalized offers.
iOS/AndroidGamificationPersonalization
IHG · Operations · Workflow
Booking & Inventory Workflow Simplification
Redesigned reservation and operational workflows to surface guest history, preferences, and loyalty status in context — giving hotel staff what they needed to deliver personalized service at the right moment. The shift wasn't just a better UI; it changed how staff could anticipate and respond to guest needs before problems arose.
Agent ToolsOps UXWorkflow Design
IHG · Research · Strategy
Cross-Platform UX Strategy & Research
Led discovery, usability testing, and workflow analysis across booking, loyalty, and operations — producing research that drove alignment and grounded multi-year product strategy.
Mixed MethodsUsability TestingStrategy
IHG · Design Systems
Shared UX Patterns & Libraries
Built reusable design components and shared UX patterns across IHG's multi-brand ecosystem — improving consistency, learnability, and delivery speed across global teams.
Design SystemsMulti-brandAccessibility
IHG · Mobile Web
Branded Mobile Websites
Brand-specific mobile booking and loyalty sites across IHG's hotel portfolio — balancing distinct brand identities with a shared UX framework for consistency and maintainability.
Mobile WebMulti-brandBooking
IHG · Native App · Partnership
Windows Phone App
Native IHG app built to Metro design language standards in partnership with Microsoft — an early mobile innovation initiative focused on platform-aligned, best-in-class UX.
Native AppPlatform DesignPartnership
Slalom · Transformation
0→1 & Transformation Initiatives
Launched new digital products and transformed legacy systems for Fortune 500 clients across retail, telecom, and travel — leading end-to-end from discovery through delivery.
0→1Digital TransformationEnterprise
Slalom · Native Mobile
Native Mobile App Design
Designed iOS and Android apps with personalization and gamification features for Fortune 500 clients — focused on usability, retention, and high adoption through research-driven design.
iOS/AndroidGamificationPersonalization
Slalom · Design Systems
Scalable Design Systems
Built UX frameworks and component libraries across enterprise client platforms — reducing rework, accelerating delivery, and establishing consistency across distributed product teams.
Design SystemsFrameworksEnterprise
Slalom · Enterprise Tools
Operational & Vendor Compliance Tools
Designed tools improving operational workflows and vendor compliance for Fortune 500 clients — enhancing supply chain visibility, on-time fulfillment, and process efficiency at enterprise scale.
Vendor ComplianceSupply ChainOps UX
Cox Communications · Consumer Web
Go All Digital Website
Consumer web experience educating users on digital services and enabling equipment self-ordering — increasing digital adoption and reducing inbound support contacts.
Consumer WebSelf-serviceTelecom
Cox Communications · Mobile App
TV Connect App
iOS and Android app for live TV guides, channel browsing, and reminder management — focused on feature adoption through clear information architecture and intuitive interaction design.
iOS/AndroidTV/MediaConsumer
AT&T · Interactive Billing
Interactive Sample Bill
Interactive billing experience designed to reduce customer confusion around charges and credits — improving transparency and reducing support call volume through better self-service.
Transactional UXSelf-serviceTelecom
State Farm · Pattern Library
Mobile Pattern Library
Defined mobile UX best practices and pattern standards for enterprise applications — improving consistency, reducing design decision overhead, and enabling faster delivery across teams.
Mobile PatternsStandardsEnterprise
Coca-Cola · Style Guide
Responsive Design Style Guide
Responsive design standards and documented examples for internal teams and agency partners — driving cross-device consistency and adoption of shared visual and interaction principles.
Responsive DesignStyle GuideStandards
Slalom · Cross-Industry
Cross-Industry UX Consulting
Delivered UX and product systems across retail, telecom, and travel — leading discovery, stakeholder alignment, and end-to-end delivery for scalable, business-aligned digital solutions.
ConsultingMulti-industryEnd-to-end